May 22nd, Gree Electric Appliance (000651)SpartacusmegawaysDong Mingzhu, chairman and president of Gree Electric Appliances, announced that Gree Electric Appliances will set up refrigerators, washing machines and household appliances sales companies in every province in China. Prior to this, Gree Electric Appliances has set up air-conditioning sales companies throughout the country, refrigerators, washing machines, household appliances attached to air-conditioning sales company sales.
Dong Mingzhu said that in the past, Gree had more than 100000 employees and hundreds of R & D staff; now Gree has 80, 000 employees and 15000 R & D staff. Facing people from all over the countrySpartacusmegawaysDong Mingzhu promised not to let dealers do business at a loss, and hoped that dealers would become shareholders of Gree Electric Appliances.
In addition, Lu Luqun, sales director of Gree Electric Appliances, also made his debut after taking office. She said that she will strengthen the sales of full-range products in Gree stores, set up Gree full-category experience stores in comprehensive stores, and strengthen the promotion of ice-washing products in the form of O2O (combination of online and offline), live broadcast, and alliance of different industries, and realize user management in the new retail platform. Now the home appliance industry cycle is in a very difficult period, she hopes that through efforts, eventually across the industry cycle, across the consumer product awareness cycle.
"Ice washing and household appliances should have been listed separately a long time ago, and we should not rely on air conditioning channels," a regional air conditioning sales official in Gree told reporters. Ice washing and living appliances have wider channels than air conditioning channels, allowing professional people to do professional things. only by jumping out of the framework of air conditioning channels can we do better. In fact, the air conditioning and ice washing business of Midea and Haier also have independent sales teams, and there are similar operation centers in each region to horizontally coordinate the marketing resources of diversified business.
Beijing red sandalwood insight data Co., Ltd. COO Peng Yu told reporters that first of all, Gree air conditioning sales channels, no matter from the profit or relationship network point of view, resources will focus on air conditioning, ice washing business intentionally or unintentionally snub, so Dong Mingzhu can not "put all eggs in one basket", in addition to create a set of ice washing sales system, the two systems can support each other Secondly, in recent years, the white electricity market is better than the black electricity market. In the past, Gree developed Jinghong refrigerators, Gree washing machines, appearance design, core technology have room to improve, and now it is more serious and down-to-earth to do it, because Gree's competition with Haier and the United States will be "hard" and strengthen ice-washing sales channels, which will help Gree seize the current opportunity of trading the old for new, and catch the "express train" of the development of the refrigerator and washing machine market.
Last year, Gree Electric Appliance's revenue increased by 200 billion to 204 billion yuan. Of this total, the income from air conditioners was 151.2 billion yuan, up 12.12 percent from the same period last year, accounting for 74.13 percent, while the income from household appliances, including refrigerators, washing machines and small household appliances, was 4.002 billion yuan, down 12.38 percent from the same period last year. In the first quarter of this year, Gree Electric Appliance achieved revenue of 36.364 billion yuan, an increase of 2.56% over the same period last year, which was slower than that of the other two white power leaders Midea and Haier Zhijia. The net cash flow of operating activities was-2.94 billion yuan, mainly due to the decrease in cash received from the sale of goods and services.
On May 9 this year, Gree Electric Appliances announced the establishment of the Household Appliances Management Department, merging the functions and personnel of the Household Air conditioning and small Household Appliances Management Department and the Ice washing and Household Appliances Management Department, and appointing Lu Luqun as the sales Director, in charge of the Household Appliances Management Department, with a probation period of six months to one year. Judging from this release, how to integrate resources and expand the ice washing business will be an important task on her shoulders.
A dealer has previously told reporters that Gree refrigerators and washing machines need to make greater efforts in product differentiation.
As of press time, Gree Electric Appliance fell 0.57% to 41.56 yuan per share.
